Turning Up the Volume - The 'Breaking the Silence' Myth

By Navi Dhesi

Turning Up the Volume - The 'Breaking the Silence' Myth

In discussions about addiction, South Asian communities are often viewed through the lens of silence, as though topics like alcohol use are shrouded by shame and stigma, rendering people unable—or unwilling—to speak out. While it’s true that stigma surrounding addiction exists in all communities, this oversimplified view misses an essential point: South Asian communities are addressing alcohol use and its impacts. This issue is not a matter of “breaking the silence” but of turning up the volume on the dialogues that are already happening.

The “Hard-to-Reach” Label and Shallow Analysis
Too frequently, South Asian communities are labelled “hard to reach” when it comes to public health and social services. This label often stems from shallow analysis and misconceptions around cultural dynamics of shame and stigma. Such stereotypes suggest that South Asians are resistant to discussing addiction, ignoring the efforts of those who actively advocate for change within their families, communities, and society at large. This narrative erases the courage of those who face addiction head-on and silences the many voices already working to reshape the conversation.

The reality is that within South Asian communities, people are having candid discussions about alcohol use and its impacts. Community members, people who have overcome addiction, and organisations are addressing family pressures, challenging harmful expectations, and sharing personal experiences in ways that break down the stigma. These individuals are paving the way for change, calling for more culturally responsive resources and creating support systems that understand the nuances of their lived experiences.

Building Dialogue, Not Silence
The conversations around alcohol use and recovery in South Asian communities may not always be visible to mainstream audiences, but they are undoubtedly present. From grassroots initiatives to mental health workshops to support groups that focus on culturally attuned recovery, there is a rising momentum. The label of being “silent” or “hard to reach” does a disservice to these efforts and perpetuates the myth that South Asians are unwilling to address these issues.

This narrative shift—from “breaking silence” to “building dialogue”—is crucial. Instead of assuming silence, we should ask how we can amplify these conversations and make them more accessible. This means creating platforms, supporting media representation, and ensuring that South Asian voices are part of the public conversation on addiction and recovery. When we acknowledge these conversations and amplify them, we can break down barriers and foster a more inclusive understanding of addiction in South Asian communities.

Turning Up the Volume for Change
Rather than focusing on a “hard-to-reach” mentality, our role should be one of support and amplification. By turning up the volume on the voices already speaking, we can bring more visibility to these conversations and empower others to join in. Providing culturally informed resources, creating recovery spaces that understand family dynamics, and prioritising empathy in all aspects of addiction support are necessary steps toward fostering change.

The path forward requires us all to step up and recognize the advocacy already taking place. Amplifying these voices isn’t just about addressing addiction within South Asian communities; it’s about fostering a broader, more empathetic approach to recovery that acknowledges the diversity of all experiences. When we listen, amplify, and include, we create new pathways toward understanding and healing.

Collective Responsibility in Breaking Stereotypes
As a society, we have a collective responsibility to support the voices within South Asian communities that are speaking out. By challenging the myths and stereotypes, we’re not only uplifting those impacted by addiction but are also encouraging greater representation of South Asian voices in recovery spaces. These voices, stories, and experiences are essential in shaping an inclusive, empathetic approach to addiction and mental health.

In the end, the work is not about “breaking the silence”; it’s about amplifying the powerful, ongoing dialogue that has the potential to drive lasting change. Let’s turn up the volume together.

Navi Dhesi

A bit more about me  
With 13 years in recovery, I know firsthand the challenges of overcoming alcohol dependency—and the importance of accessible, culturally competent support. This journey led me to found No More Pretending, a non-profit dedicated to addressing alcohol use in South Asian communities. Through advocacy, education, and culturally tailored support, we aim to create spaces where individuals and families can heal, connect, and reclaim their lives. Learn more at: www.nomorepretending.org.

Building on this mission, I founded Nekta Drinks Ltd, a pioneering non-alcoholic drinks company designed to redefine how we come together, connect, and celebrate—creating legendary nights that don’t cost the morning. Nekta is more than just a drinks brand; it’s a movement. We craft premium, inclusive beverages that honour tradition while embracing innovation, ensuring everyone—regardless of their relationship with alcohol—can fully participate in life’s most joyous moments.

To further my commitment to social change, 15% of Nekta’s profits go toward recovery-focused initiatives, reinforcing our mission to challenge harmful drinking norms and create meaningful, long-term impact. Through No More Pretending and Nekta, I am dedicated to blending recovery advocacy, cultural awareness, and pioneering creativity into something genuinely transformative.

You can follow Navi here: (24) Navraj Dhesi | LinkedIn